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Make room in your watch collection for the new DRIVE from CITIZEN® timepieces. This LTR timepiece will be a fresh staple to your every day watch wearing, with its clean lines and simplistic detailing. Shown here in a stainless steel case and bracelet, and a light pink dial. Featuring our Eco-Drive technology – powered by light, any light. Never needs a battery.
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The Citizen Watch Company of Japan was founded in 1930 and since then, its record of achievement is distinguished by many firsts, such as the world's first analogue watch, accurate to within 3 seconds per year, and the world's thinnest movement. In 1986 Citizen assumed the No 1 position in world watch production and has remained there ever since. Today Citizen is successful in many areas of ‘non-watch’ business – information equipment, electronic equipment, industrial machinery and equipment, jewellery and spectacles – and its Research and Development facilities are second-to-none, resulting in the development of technology that leads quickly to new products.
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